Malaysia FOOD PROCESSING AND PACKAGING EQUIPMENT TITLE: FOOD PROCESSING AND PACKAGING EQUIPMENT SUBJECT COUNTRY(IES): MALAYSIA POST OF ORIGIN: KUALA LUMPUR SERIES: INDUSTRY SECTOR ANALYSIS (ISA) ITA INDUSTRY CODE: FPP DATE OF REPORT (YYMMDD): 990801 DELETION DATE (YYMMDD): 020801 AUTHOR: LOH YUEN TUCK APPROVING OFFICER: STEPHEN ALLEY OFFICER'S TITLE: COMMERCIAL ATTACHE NUMBER OF PAGES: 30 INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE, 1999. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES SUMMARY The Malaysian market for food processing and packaging equipment (FFP) has remained relatively unscathed by the economic slowdown despite a negative GDP growth of -6.7% in 1998 and the 39.5% appreciation of the US Dollar (USD) against the Ringgit (RM) year on year. The import market for food processing equipment in 1998 experienced a marginal 3% drop year on year in local value but decreased by 30.4% in USD terms to USD 66.49 million; a commendable performance nevertheless given the reduction in value due to the appreciation of USD. The domestic food and beverage packaging sector which accounts for approximately 1.26 - 1.44% of the Malaysian GDP valued at approximately USD 421 million is expected to grow by a marginal 1-2% given the excess capacity in the sector despite the recovery. Industry sources indicates a recovery in demand for processed food in 1999-2000 within Malaysia and the region thus improving the prospects for food processing equipment and packaging equipment with stronger demand for the former expected. Demand for food processing equipment is likely to emanate from the meat processing, fish processing, fruits & vegetable processing and cocoa processing sectors which is likely to gain from a combination of better exports and import substitution. Importation of food processing equipment excluding sub-sectors covering machinery processing edible oils, confectionery, bakery,snack foods and biscuits has dominated the domestic market. US based companies has improved on its relative imported value market share despite the USD appreciation; rising from 14% to 23% and 37% respectively between 1996 - 1998. In 1998 Malaysia imported a total USD 9.6 million in food processing equipment excluding packaging equipment. US based companies should intensify its marketing strategies and enter into joint ventures to promote their machinery into identified growth segments as mentioned above. Equipment financing for locally assembled equipment receives favorable funding terms from local banks as compared to purchasers of imported equipment. Furthermore, the Government of Malaysia is keen to promote domestic purchasers of locally made products over foreign imported items. Approved capital investments in the food manufacturing sector amounted to USD 216.8 million in 1998 compared to USD 142.4 million in 1997 with a total 43 approved projects compared to 54 previously. This provides strong indication of the sustainability of demand for processing and packaging equipment into the next millennium. This report covers the following HS Code products: HS Codes Description 843820 Machinery for the manufacture of confectionery, cocoa or chocolate 843850 Machinery for preparation of meat or poultry 843860 Machinery for the preparation of fruits, nuts or vegetable 843780 Bread Grain milling and other machines for working cereals 843880 Other food processing machines (A) MARKET HIGHLIGHTS AND BEST PROSPECTS Market Profile The market profile shall highlight the key trends in processed food consumption, production and trade of processed foods in Malaysia as well as factors that have the potential for influencing future growth and development in the processed food which have direct implications for the food processing and packaging equipment sector. Some of these are consumer preferences, investment policies, labor, raw materials, technology changes in food processing, transport infrastructure, storage systems and quality control in food distribution systems. While cultural factors, along with economic and population growth rates will determine future consumption patterns, the outlook is for continued dietary diversification within Malaysia and the region. Investments in food processing facilities, packaging, storage and transport will therefore be important parameters in meeting projected diversified demand. Current status of processed food consumption- Processed food diet in Malaysia has changed dramatically during the last fifteen years. Meat is increasingly becoming more important source of nutrition with its share in the total per capita kilo calories consumed increasing to an average 30 percent from 27 percent.( Table 1)The share of vegetable oils has also increased from 21 percent to approximately 24 percent. On the other hand, those of sweeteners and milk decreased from 26 percent and 10 percent to 24 percent and 8 percent respectively. The proportion of vegetable consumption to the total has remained unchanged in the range of 7 percent. Table 1: Malaysia's Per capita Processed Food Consumption in Kilo Calories Type Year 1981 Year 1995 Amount % Amount % Meat 187 27 250 30 Vegetable Oil 148 21 198 24 Sweeteners 175 26 197 24 Milk 70 10 73 8 Vegetable 50 7 58 7 Others 48 9 58 7 Total 678 100 834 100 Growth per year 1.90% 2.08% Source: Food & Agriculture Organization (FAO) Current Size of food processing equipment market Demand for food processing equipment is skewed towards imported items despite prices which have risen in local currency terms (RM) the last 3 years due to the weakening Ringgit. The total trade value in food processing equipment excluding domestic equipment market has remained relatively stable in local denomination terms from RM 354. 5 million in 1996 to RM 364.6 million in 1997 and RM 375.2 million in 1998 respectively. Compiled data on domestic food processing equipment market size is not available although trade sources indicates a strong presence in simple fabrication of machinery in the confectionery, biscuits, bakery, snack food segment and in the processing of edible oils. Table 2: Malaysia's Food Processing Equipment Import/Export Figures in local denomination 1996 1997 1998 A.A.G* rate (%) (RM mil) RM mil) (RM mil) 2 yrs Total Import Market 198.94 268.69 260.64 1-2% Total Export Market 158.72 98.66 115.34 2-3% Re-exports 3.11 2.67 0.77 - Total trade 354.55 364.68 375.21 2% Imports from U.S 14.51 23.62 37.90 Market share (%) 7.3% 8.8% 14.5% Source: Department of Statistics, Malaysia * Average Annual Growth rate next two years estimate from trade interviews Estimated future inflation rate+: 3.0% + Source: Bank Negara Malaysia However, due to the 39.5% appreciation of the USD against the Ringgit (RM) in 1998, the total import market has decreased by approximately 30.4% to USD 66.5 million due primarily to the currency conversion. Table 3: Malaysia Food Processing Equipment Import/Export Figures in USD terms 1996 1997 1998 (USD mil) (USD mil) (USD mil) Total Import Market 79.26 95.62 66.49 Total Export Market 63.32 35.11 29.42 Re-exports 1.24 0.95 0.19 Total trade 141.25 129.78 95.71 Imports from U.S 5.78 8.05 9.66 Market share (%) 7.3% 8.8% 14.5% Exchange Rate + 2.51 2.81 3.92 Source: Department of Statistics, Malaysia * Average Annual Growth rate next two years estimate from trade interviews + Source: Bank Negara Malaysia 1998 total imported food processing equipment market share by country (percent for US and major competitors) : United States: 14.5% Germany: 12.7% Italy: 12.6% Australia: 11.2% Switzerland: 8.5% Taiwan: 4.3% China: 3.3% Best Sales Prospects - Food processing Equipment Given the highlighted areas of domestic consumption growth and patterns, the following segments indicates the areas of best opportunities for the next three years: Meat Processing Equipment: The meat processing industry in Malaysia encompasses the manufacture of processed poultry, pork and beef products. Of these, poultry and pork meat processing have a strong backward linkage with the livestock industry. There is a huge potential for exports of processed poultry and pork to Singapore, Japan and; the Middle East for the former food product. Given the small magnitude of exports of processed meat relative to the imports of meat products, with net import of meat products amounting to USD 168.3 million in 1997 and USD 136.3 million from January to November 1998, this industry provides scope for equipment import substitution concentrating on beef and mutton products processing. Increasing domestic demand for meat and meat products commensurate with population growth, greater disposable income and the trend towards convenient food and economic globalisation creates tremendous opportunities in this sub-sector. The current world demand for halal' food is estimated at RM 200 billion or approximately USD 52.6 billion. The growing global market for halal' food, convenience and health food offers potential for Malaysia processed livestock food products and equipment. Given the anticipated growth in the meat processing industry, the equipment requirements for animal feed will also increase correspondingly. Therefore, demand for processing of feeds equipment from local agricultural waste/by-products should intensify. Fish and Crustacean Products Food Processing Equipment The fish processing industry in Malaysia encompasses the processing of prawns/shrimps into frozen products, canning of fish and the production of surimi and surimi products. These activities are established and are export oriented. This industry offers vast sales opportunities. Demand for frozen and processed seafood, mainly prawns were USD 107.7 million in 1996 and has grown to USD 156.8 million from Jan to Nov 1998 with increasing demand from Japan and United States. There are growing demands for fish-based products arising from increasing health consciousness worldwide. Potential fish products food processing equipment include seaweed-based products, fish protein concentrates, reformulated fish products, chitosan, biotechnology products and by products (leather, pet-food). Fruit and Vegetable Processing Equipment The industry consists of three major sub-sectors; namely pineapple canning, vegetable processing and other fruit processing. The pineapple canning industry is currently faced with immense problems ranging from unsuccessful cloning of higher yielding varieties to preferential treatment given to emerging competitor countries in the EU markets. Nevertheless, this industry continues to strive and survive by diversifying its markets into the Middle East countries and Japan. This industry offers sales opportunities for highly mechanized productivity driven fruit processing equipment. Other than pineapple, this industry consists of processors that process local fruits on a small scale like jackfruit, starfruit, guava and papaya. These fruits are processed and canned in brine, pickled in vinegar, dehydrated or made into preparations. The vegetable processing equipment industry encompasses a variety of products such as canned vegetables, sauces, juice, pickled vegetables, processed peas, dried vegetables and others. The vegetable processing industry is presently relatively undeveloped and offers immense equipment upgrading opportunities. Imports of processed vegetables from Jan to Nov 1998 amounted to USD 69.0 million whilst exports totaled only USD 24.8 million for the same corresponding period. Being a net importer of processed vegetable, this sub-sector offer import substitution opportunities thus increasing local demand for processing equipment. Cocoa Processing Equipment The Malaysian government encourages greater utilization of local cocoa beans for downstream processing into intermediate products such as cocoa butter, cocoa powder and finished products such as chocolates, confectioneries and beverages. As at end of 1997, 38 companies were approved with manufacturing license/incentives to produce intermediate cocoa products such as cocoa butter, cocoa powder and 35 companies were approved to produce chocolates and chocolate products. Suppliers of cocoa processing equipment can look forward to the prospects of new markets in producing cocoa related products such as flavoring, coatings for bakery products, ice-cream and beverages for the Malaysian markets and exports to the ASEAN countries, Japan, China, Taiwan and Hong Kong. In particular, there is demand for the following food processing equipment according to trade sources: Category Equipment Type Mea t Processing Blenders, cookers, industrial ovens, tenderizers, cutters, bone saws, power cleavers, cleaning implements, farm equipment, aut omation and mechanization in meat processing, refrigerated transportation, fresh, chilled and frozen product technology. Fish Processing Slic ers, mixers, bow-clipper canning line, dehydrator, shelling machines, weighing and cleaning equipment, grading machines, automated specialized gears, filleting machines, integrated fishing complexes. Fruits/Vegetable Processing mixers, grinders, blenders, coolers, cleaning equipment, juice extractors, steamers, dehydrating equipment, automated processing equipment. Cocoa Processing grinding machines, grading, fully automated processing equipment, water distillation, laboratory equipment. In addition, there appears to be inadequate facilities to conduct food analysis and quality control given the stringent sanitary and phytosanitary regulations of the domestic & export markets. Current status of processed food packaging market - The consumer packaging market can be broken down into the following standard areas: glass, laminates, metal, plastics, paper & board, of which about 60% are utilized for the food and beverage packaging industry. In Malaysia, there is a dependence on products which utilize domestic resources primarily plastics, paper & board and aluminum tin cans. As the economy improves, matures and the consumer market becomes more affluent, a trend for higher consumption of glass and laminates is evident. Plastics, metal, paper & board are the major materials used for food and beverage packaging. However, patterns of food packaging are strongly tied to the particular manufacturing set-up and consumer preferences. Lighter and more compact packaging is being improved with PET and HDPE replacing plastics while aluminum is replacing steel and tinplate. Laminated packages are benefiting from demand for snack foods, convenient meals and longer lasting dairy products. Extending shelf-life is emerging as a priority at the retailer level. Current Size of the food packaging equipment market On average, the broad food and beverage packaging sector represents between 1.26% and 1.44% of the GDP of Malaysia from 1991-1998(Source: Asian Development Bank). Within this, plastics and laminates were the fastest growing sectors although glass, paper & board also recorded buoyant growth rates. Laminates are increasingly available across the country and are benefiting from westernizing influences in food consumption and preparation. Comprehensive data reflecting such trend is confirm by analyzing the survey conducted by Euromonitor on consumer packaging of which food and beverage packaging constitutes approximately 60% of total between 1991-1995 as indicated below: Table 4: Total domestic market for consumer packaging by value and breakdown 1991 - 1995 (USD million) Category 1995 CAGR % AAG* (1991- rate (%) 1995) expected Plastics Packaging 398 10.8% 2 - 3% Metal Packaging 492 8.2% 1 - 2% Glass Packaging 111 5.0% 1% Paper & Board Packaging 528 9.6% 2 - 3% Laminates Packaging 71 10.2% 3 - 4% Source: Euromonitor CAGR: Cumulative Average Growth Rate * Average Annual Growth rate next two years estimate from trade interviews Reasonable competitive cost packaging is being sought as a means to upgrade domestic packaging production as the regional recovery has resulted in low stock/inventory by manufacturers who are now pressed to increase production. Local equipment distributors are on the lookout for cost effective equipment to replace Japanese and Taiwanese machinery with the recent strengthening of the said currencies. Regional supply linkage has been gradually strengthen with the influence of AFTA free trade grouping and the APEC trading forum. It is predicted that competition will intensify between manufacturers of metal packaging and plastics packaging in the fields of beverage containers, closures and food containers. Growth in the market will be strongest in laminated packaging but at a slower rate than during the period of prior to the financial crisis. Best Sales Prospects- Processed Food Packaging Equipment According to the Department of Statistics, Malaysia and trade sources, there are only a few companies approved for the manufacturing of packaging machinery which are currently confined to: - filling machinery - simple fabrication and adaptation of attachments. Import of packaging machinery had increased from USD 245 million to USD 373 million in 1994 and 1997 respectively. According to trade sources, there is demand for the following food/beverage packaging equipment: -Cleaning, sorting and grading machinery -Sorting, screening, separation, crushing and washing -machinery -Coating machinery -Weighing machines -Labeling, stacking, strapping & wrapping machinery -Filling, closing, sealing & capsuling machinery -Specialized packaging materials (B) COMPETITIVE ANALYSIS Domestic Equipment Production - Food Processing Trade sources, indicates strong domestic presence in the following food processing equipment manufacturing/fabrication sub-sector: processing equipment for edible oils/oleochemicals processing equipment for confectionery/biscuits processing equipment specializing in snack foods processing equipment for the bakery industry In the other sub-sectors, domestic food processing equipment manufacturing/fabrication are still serviced by relatively small compact operators given the following local advantages: low investment outlay low barriers to entry minimal quality control factors and technological input fast turn-round Imported food processing equipment in the other sub-sectors noted still dominates the domestic market with total import value of USD 66.490 million in 1998 of which US based companies command a 14.5% market share of total import value. US Market Position Within the total imported food processing equipment market, US companies has penetrated and gained significant market share in the following food processing equipment sub-segments: Table 5: US companies market share(%) Imported Category 1996 1997 1998 Machine for preparation 6.4 14.0 34.2 of meat or poultry Machine for manufacture 2.4 7.8 18.2 of confectionery chocolate Other industrial food 11.7 5.8 15.4 processing machines Source: Department of Statistics, Malaysia The market's receptivity to U.S based products as mentioned above continues to remain strong despite the currency appreciation. However, U.S based companies have made little progress in the machinery for preparation of fruits and bread grain milling/other machines for working cereals which in 1998 was worth an import market of USD 1.8 million and USD 12.69 million respectively. Thus more marketing efforts should be channeled towards these two potential growth sub-segments. Machinery from the European countries like Switzerland & Italy are preferred in the machinery for working cereals whilst cheaper machinery from East Asian countries like Taiwan, Thailand and China continually captures greater market share in the preparation of fruits & vegetables. Trade sources indicates the poor participation of US based companies in trade shows and promotions thus the lack of market awareness towards US made machines. Table 6: US companies market share (%) Import Category 1996 1997 1998 Machines for working cereal 19.4 2.3 11.4 Machine for preparation of 4.6 6.4 2.4 fruits Source: Department of Statistics, Malaysia Domestic Equipment Production - Packaging According to MIDA, investments in plastics, paper & board, metal canning have grown tremendously in the domestic packaging industry with concentration of a few well capitalized companies with foreign joint venture partners or equity holding. These are mainly concentrated in the following areas: Sub-sector Product Type Company name* Metal canning 3 piece, 2 piece canning CARNAUD METALBOX Metal canning 2 piece, PET KIAN JOO Glass Glass containers MALAYA GLASS Glass Glass bottles/jars KL GLASS Paper & Board Tetra, liquid food TETRA PAK (M) Plastics Flexible Packaging DAIBOCHI PLASTICS Plastics Packaging Materials MAH SING PLASTICS * The full listing contacts are available in the key contacts reference enclosed. It is evident that there is a widening disparity between investments in food processing and food packaging equipment of which it appears downstream activities like packaging equipment are currently sufficiently utilized whereas food processing equipment are still relatively un-tapped in the sub-sectors noted. Since foreign investment regimes were only liberalized during the past two decades, foreign involvement has been more common through equity holding in local production facilities, for example, Australian Consolidated Industries holding in KL Glass, Smorgon Plastics Australia joint venture with Kian Joo Can Malaysia and recently, Kellogg's purchase of a local cereal processing plant. Significant opportunities exists for supply of materials and machinery to make environmentally friendly packaging. In addition to packaging for local consumption, there is a strong demand for food export packaging that can meet regulations in destination countries. Joint ventures with American companies are being sought for investment and technological transfer especially in the areas of meat, fish fruit and vegetable food processing and packaging equipment fabrication. American companies providing consultancy services in the areas of environmental issues will be in demand. A study of the past three years' trend in the sub-sectors below indicates the potentially huge import substitution market and growth in the export related markets in the upstream processed food which has a strong backward linkage/demand for food processing and packaging equipment market: Table 7: Import/Export of selected processed food Category Exports Net Imports (USD mil) (USD mil) Processed Meat -1996 33.6 182.0 -1997 28.9 195.1 -1998 22.4 134.8 AAG(%)* 2 - 3% 3 - 4% Processed Fish & Crustaceans -1996 320.82 322.9 -1997 329.6 315.1 -1998 301.5 211.9 AAG(%)* 4 - 5% 1 - 2% Processed Vegetable & Fruits -1996 206.9 491.7 -1997 194.9 476.6 -1998 162.9 356.4 AAG(%)* 3 - 4% 2% * Average Annual Growth rate next two years estimate from trade interviews. The above figures in USD terms is skewed by the volatile exchange rates which appreciated by 56.1% between 1996 - 1998 from USD1:RM 2.51 to US1:RM3.92. In fact factoring out the exchange rate translation, most sub-sectors has shown a relative 2- 3 % growth in local denomination instead of a declining import/export value trend. Being an export driven market, a significant proportion of local production is geared towards the export market. Further, with rising disposable income, changes in consumer preferences and western dietary influences, the above three food sub-sectors has continued to witness significant profit opportunities which remains largely untapped by US based companies. Aside from Multi National Companies (MNC's) operating in Malaysia, for example NESTLE, CARNAUD METALBOX, DUMEX, UNILEVER, SPRITZER, KELLOGGS and others with its full line production & packaging facilities sourced mainly from foreign based equipment manufacturers, no significant inroads has been made directly by US based companies in the areas of food processing and packaging. The strategy forward appears to be joint venture operations with domestic manufacturing/fabrication/production companies in the future rather than appointment of local representative/agents as before. It is evident that most agents/distributors are still based in Singapore with its inherent lack of close domestic support on marketing and technical issues. Competitive advantages priority areas are: maintenance of high quality equipment at competitive prices on time deliveries and support promotions especially of new products continuity of supply C. END-USER ANALYSIS US based companies must bear in mind that the Malaysian market per se is far smaller than the US market and therefore must be prepared to fulfill small orders. Malaysian based companies have reported that a major problem in dealing with US based suppliers is that they often asked to purchase unrealistically large minimum quantities. The food processing industry demand for processing and packaging equipment is dominated (in terms of numbers) by small and medium size firms where about 80% on the food industry establishment employs less than 30 workers. Analyzing the size of the industry which in 1997 employed 38910 persons or 4.1% of the total employment in the manufacturing sector, there are about 38% small scale firms, 48% medium scale firms and 14% large firms. Therefore, small and medium scale food manufacturers will continue to co-exist with large-scale and capital intensive food companies in the future. Having noted the potential areas of growth in the upstream food sub-sectors and likely demand for the niche food processing and packaging equipment market, vast opportunities are available in the following equipment suppliers/fabricators: Principal end-user groups in the different potential sub-sectors are noted below: Category Potential end-users Meat Proc essing & Packa ging Joint ventures with State Investment Authorities in integrated production of beef and mutton halal' food for local consumption and exports.Local groceries chain developing their own brand-name. Current livestock breeders Poultry processing & packaging Dindings Poultry Processing Sinmah Food Industries KFC Current livestock breeders Seafood processing & packaging Eastern Global (M) Sdn Bhd East Coast Malaysia based State investment authorities and fisheries department SABAH Fish Marketing (SAFMA) Fresh Choice Seafood Sdn Bhd SC Aquaculture (M) Sdn Bhd D. MARKET ACCESS Import Climate Tariff and other border measures have a particular role in influencing trade flows and hence the capability of competitively priced US products to penetrate the local market. Indonesia, Philippines, Mexico, Thailand and South Korea impose far higher rates of tariff protection than Malaysia on their respective processed food industries. (Source: Euromonitor). Under the Malaysian Trade Classification and Customs Duties Orders 1999, the food processing and packaging equipment category is tariff free for both imports and exports of food based equipment. Distribution Channels/Business Practices Domestic distribution patterns and marketing areas are essentially from supplier to the importer or agent who sells to the end-user/producer. Domestics importers are generally aware of the potential problems that may arise in meeting Malaysian regulations for quality and are willing to assists with hints on adapting the product or providing labels etc. to penetrate the local market. Generally, importers have an extensive knowledge of the trade network although they prefer to trade with their traditional suppliers in whom they have confidence and existing Letter of Credits. Financing Financing for major equipment purchasers is generally part of the overall funds raised for the project. In 1998, total capital commitment of approved projects for the food manufacturing sector was USD 282.2 million compared to USD 215.5 million in 1997. The proportion that was financed via bank borrowings to purchase land, plant and machinery amounted to USD 208 million and USD 141.9 million or 73% and 65.8% respectively which is a strong indication of the funding support for the overall food industry thus enhancing equipment financing prospects. Aside from tariff measures, custom measures, labeling, quality assurance, sanitary & phytosanitary (SPS) measures play an important role in market access in the domestic and regional markets. KEY CONTACTS Appendix A (Government Agencies & Regulatory Authorities) Malaysian Industrial Development Authority Chairman: Tan Sri Dato' Zainal Abidin bin Sulong Advisory Services Center- Ground Floor Wisma Damansara Jalan Semantan P.O. Box 10618 50720 Kuala Lumpur. Tel: (603) 255-3633 Fax: (603) 255-7970 Ministry of International Trade and Industry Minister: Dato' Seri Rafidah Aziz Tingkat 15, Block 10, Government Ofices Complex, Jalan Duta, 50622 Kuala Lumpur. Tel: (603) 254-6022 Fax: (603) 256-2306 MATRADE (Malaysian Export Trade Center) Chief Executive: Tuan Haji Samsuddin Bin Marsop 1st Floor, Wisma PKNS Jalan Raja Laut 50350 Kuala Lumpur. Tel: (603) 292-8122 Fax: (603) 298-4634 Department of Statistics Wisma Statistik, Jalan Cenderasari 50514 Kuala Lumpur. Tel: (603) 261-8022 Fax: (603) 293-7018 Appendix B (Packaging Machines Suppliers) CHUN YIP MACHINERY SDN BHD Manager: Mr Tee Chee Yong 60A Jalan Desa Bakti, Taman Desa, 3 + Miles Off Jalan Kelang Lama 58100 Kuala Lumpur. Tel: (603) 782-8908 Fax: (603) 781-9136 DELTEX CORPORATION SDN BHD Director: Mr Azmi Haji Abdul Rahman No 2, Jalan 16/13B Section 16, P.O. Box 29 40700 Shah Alam Selangor Tel: (603) 559-0889 Fax: (603) 559-6977 EAC HOLDINGS (M) SDN BHD Department Manager: Mr Andrew Soh 1A Jalan 205 Off Jalan Tandang 46050 Petaling Jaya Selangor. Tel: (603) 793-3616 Fax: (603) 791-8317 ISHIDA SYSTEMS (M) SDN BHD Regional Manager: Mr Masami Ohshima No 16 Jalan PJS 11/14 Bandar Sunway 46150 Petaling Jaya Selangor. Tel: (603) 733-3602 Fax: (603) 733-3680 KEJUTERAAN KHAILEE SDN BHD Managing Director: Mr Tan Fook Chin 9 Jalan Mutiara Emas 5/11 Taman Mount Austin 81100 Johor Bahru Johor Darul Taksim Tel: (607) 353-8391 Fax: (607) 353-8191 MC PACKAGING (M) SDN BHD Managing Director: Mr Raymond Hong Lot 3 Jalan 203 46050 Petaling Jaya Selangor. Tel: (603) 791-3462 Fax: (603) 791-0818 TETRA PAK (M) Sdn Bhd Packaging Manager: Mr Miguel Fresquet No 6 Jalan U1/15 Section U1 40150 Shah Alam Selangor. Tel: (603) 519-1188 Fax: (603) 519-1199 LOTUS CONSULTING SDN BHD Sales Manager: Mr Jorge Ng 115-1 Jalan Sultan Abdul Samad 50470 Kuala Lumpur. Tel: (603) 273-2715 Fax: (603) 273-2717 ASSOCIATED AIR-PAK INDUSTRIES SDN BHD Sales Manager: Mr P Sagnana Kumaran 9 Persiaran Rishah 9 Kawasan Perindustrian Silibin 30100 Ipoh Perak. Tel: (605) 526-2122 Fax: (605) 526-8422 TODAY'S PLASTICS INDUSTRIES SDN BHD Managing Director: Mr Then Yew Woon Lot 22, Rawang Industrial Estate 48000 Rawang Selangor. Tel: (603) 691-3366 Fax: (603) 691-0336 UNITED CHEMICAL INDUSTRIES BERHAD Managing Director: Mr Teh Leong Teik Wisma MCA 10th Floor Jalan Ampang 50450 Kuala Lumpur. Tel: (603) 261-9055 Fax: (603) 261-0502 VAN LEER (M) SDN BHD Managing Director: Mr J.A. Bronchart 10 Jalan Kilang 46050 Petaling Jaya Selangor. Tel: (603) 791-6155 Fax: (603) 791-5068 MAH SING PLASTICS INDUSTRIES SDN BHD Deputy General Manager: Mr David Leow Lot 53, Jalan E 1 / 2 Taman Ehsan Industrial Estate Batu 8 Jalan Kepong 52100 Kuala Lumpur. Tel: (603) 636-3481 Fax: (603) 636-4949 MALAYA GLASS PRODUCTS SDN BHD Assistant Marketing Manager: Mr Teo Bak Kee 72-A Jalan Tampoi 81200 Johor Bahru Johor. Tel: (607) 237-1701 Fax: (607) 236-0712 DAIBOCHI PLASTICS & PACKAGING INDUSTRY BERHAD Business Development Manager: Mr Lim Kiat Lee Lot 7 Ayeh Keroh Industrial Estate Phase IV, 75450 Melaka. Melaka. Tel: (606) 232-9722 Fax: (606) 232-9729 FIMA METALBOX BERHAD Managing Director: Mr David Wong No 1 Jalan 221 46100 Petaling Jaya Selangor. Tel: (603) 756-5588 Fax: (603) 765-5964 KIAN JOO CAN FACTORY BERHAD Director: Mr Anthony See Lot 10 Jalan Perusahaan Satu 68100 Batu Caves Selangor. Tel: (603) 689-6322 Fax: (603) 689-8185 KL GLASS MANUFACTURERS SDN BHD Sales Manager: Mr Peter Wong Lot 5 Jalan Kilang 46050 Petaling Jaya Selangor. Tel: (603) 791-2277 Fax: (603) 795-5804 Appendix C [Food Processing Equipment Suppliers (Potential Agents/Distributors)] APV HILL AND MILLS (M) SDN BHD Sales Manager: Mr B.S. Law Lot 22, Jalan Pengapit 15/19 Section 15 40000 Shah Alam Selangor. Tel: (603) 559-2014 Fax: (603) 550-2705 CAIRNHILL METROLOGY SDN BHD Deputy General Manager: MR Bernard Chou No 38, Jalan PJS 11/8 Bandar Sunway 46150 Petaling Jaya Selangor. Tel: (603) 734-6965 Fax: (603) 734-6974 CONVENIENCE FOOD SYSTEMS SDN BHD Sales Head: Mr Shariffuddin Yaacob Lot 223 Jalan SU7 Perindustrian Subang Utama P.O. Box 7083 40702 Shah Alam Selangor. Tel: (603) 511-2300 Fax: (603) 511-9570 CHAN BROTHERS ENGINEERING WORKS Sales Manager: Mr Chan Lin Kwai B2, 7-8, 5 + Miles, Jalan Kuchai Off Jalan Sungai Besi 58200 Kuala Lumpur Selangor. Tel: (603) 783-0018 Fax: (603) 781-7758 ESSENTIAL ENGINEERING SERVICES SDN BHD Sales Manager: Mr Wong San Wah No 26 2nd Floor Jalan Dato Yusof Shahbudin 29, Taman Sentosa 41200 Klang. Selangor. Tel: (603) 516-23954 Fax: (603) 516-22955 IKA WORKS (ASIA) SDN BHD Managing Director: Mr Tayfun Koksai 3 Lot PT 3403 Batu 22 + Lebuh Raya Kuala Lumpur Serendah 48200 Serendah Selangor. Tel: (603) 601-3122 Fax: (603) 601-3126 Appendix D (Meat, Poultry and Seafood Processing Companies) DINDINGS POULTRY PROCESSING SDN BHD Deputy Marketing Manager: Mr Edward Lim Jit Leong 10th Floor Wisma MCA Jalan Ampang 50450 Kuala Lumpur. Tel: (603) 261-9055 Fax: (603) 261-0502 EURO DELI SDN BHD Managing Director: Mr Kurt Roelli No 46-48 Jalan Batai Laut 4 Kawasan 16 Taman Intan 41300 Klang Selangor. Tel: (603) 343-0487 Fax: (603) 342-3789 CHIN HEONG ENTERPRISE SDN BHD Managing Director: Mr L.K. Koh 212 Kampung Chempaka 47301 Sungai Way Petaling Jaya Selangor. Tel: (603) 703-6280 Fax: (603) 703-1211 EASTERN GLOBAL (M) SDN BHD Executive Director: Mr Teoh Eng Pin Lot 5646 Parit Buntar Industrial Estate 14200 Parit Buntar Perak. Tel: (605) 716-7999 Fax: (605) 716-4599 FRESH CHOICE SEAFOOD TRADING SDN BHD (recently approved operations) Lot 9, 3rd Floor, Block D , Ruang Singgah Mata 2 Asia City Complex 88000 Kota Kinabalu Sabah. Tel: (6088) 422518 Fax: (6088) 423318 QL FOOD SDN BHD recently approved operations) No 5, Lorong Bukit Kuda off Jalan Bukit Tiga Lama 41300 Klang Selangor. Tel: (603) 342-6271 Fax: (603) 343-2272 HOBE FOOD INDUSTRIES SDN BHD Managing Director: Mr Lee Weng Cheang 67 Jalan Byram 14300 Nibong Tebal Penang. Tel: (604) 593-3877 Fax: (604) 593-3020 SAFMA (SABAH FISH MARKETING SDN BHD ) Locked Bag 107 88999 Kota Kinabalu Sabah. Tel: (6088) 210507 Fax: (6088) 218139 KFC FOOD PROCESSING SDN BHD General Manager: Miss Foo Peng Peng 15 -18th Floor, MUI Plaza Jalan P Ramlee 50250 Kuala Lumpur. Tel: (603) 367-0836 Fax: (603) 367-0242 Appendix E (Cocoa & Cocoa Products Processing Companies) KL-KEPONG COCOA PRODUCTS SDN BHD General Manager: Mr A.K. Yeow Lot 2 Lebuh Sultan Sulaiman satu North Klang Straits Industrial Park 42000 Port Klang Selangor. Tel: (603) 376-5050 Fax: (603) 376-2948 KOKO MALAYSIA SDN BHD General Manager: Puan Fuziah Abdul Lazid 25th Floor, Menara Promet Jalan Sultan Ismail 50250 Kuala Lumpur. Tel: (603) 244-5666 Fax: (603) 244-8522 INTERFOOD SDN BHD Director: Mr Gan Tiong Huat Plot 270 Kawasan Perindustrian Sri Gadang 83300 Batu Pahat Johor. Tel: (607) 455-9999 Fax: (607) 455-7900 TSH RESOURCES SDN BHD Business Manager: Mr Tan Ek Huat TB 9 Km 7 Apas Road TSH Industrial Estate 91000 Tawau Sabah. Tel: (6089) 912020 Fax: (6089) 913000 Appendix F (Fruits Processing Companies) CHEONG KIM CHUAN SDN BHD Managing Director: Mr Cheong Boo Chin 611F Jalan Balik Pulau 11500 Ayer Itam Penang. Tel: (604) 828 4316 Fax: (604) 828 0362 ICHIGO (M) SDN BHD Director: Mr Ooi Seoh Lin Suite 107, 25 Light Street PO Box 354 10740 Penang. Tel: (604) 262 2699 Fax: (604) 261 2369 Appendix G (Food based Multi-National Companies) CARNAUD METALBOX (M) SDN BHD Sales Manager: Mr Teh Kwang Koon 1 Jalan 221 P.O. Box 6 46700 Petaling Jaya. Tel: (603) 758-3588 Fax: (603) 758-5063 F & N DAIRIES (M) SDN BHD Business Manager: Mr Tang Yuet Mun 70 Jalan Universiti P.O. Box 9 46700 Petaling Jaya Selangor. Tel: (603) 756-5600 Fax: (603) 756-6257 DUTCH BABY MILK INDUSTRIES (M) SDN BHD Managing Director: Mr Foo Swee Leng 13 Jalan Semangat 46200 Petaling Jaya Selangor. Tel: (603) 756-7477 Fax: (603) 755-2985 UNILEVER (MALAYSIA) HOLDINGS SDN BHD Sales Director: Mr Michael Lee 55 Jalan Bangsar 59200 Kuala Lumpur. Tel: (603) 282-1143 Fax: (603) 282-2617 DUMEX (MALAYSIA) SDN BHD Marketing Manager: Mr Lawrence Hew 1 Jalan 205 46050 Petaling Jaya Selangor. Tel: (603) 791-3322 Fax: (603) 793-5154 NESTLE (MALAYSIA) BERHAD Export Manager: Mr Abdul Hayi Saidin 4 Lorong Persiaran Barat Jalan Sultan 46918 Petaling Jaya Selangor. Tel: (603) 755-4466 Fax: (603) 757-7058 TREBOR (MALAYSIA) SDN BHD Executive Chairman: Mr Willian Ng. Jalan Semangat PO Box 1081 46870 Petaling Jaya Selangor. Tel: (603) 756-7877 Fax: (603) 756-8659 COLD STORAGE WHOLESALE SDN BHD Managing Director: Mr Lam Chit Hsun 10th Floor Jaya Shopping Centre Jalan Semangat 46100 Petaling Jaya Selangor. Tel: (603) 756-1100 Fax: (603) 755-4625 Appendix H (Machine Suppliers)-Competitors Brandname: Tassalini(Italy),Inox(Italy),Fogg Filler(Australia) Agent: Essential Engineering Services Sdn Bhd Sales Manager: Mr Wong San Wah Address: No 26 2 nd Floor, Jalan Dato Yusof Shahbudin 29 Taman Sentosa 41200 Klang.Selangor. Tel: (603) 516 23954 Fax: (603) 516 22955 Brandname: IKA (Japan) Agent: IKA WORKS (ASIA) SDN BHD Sales Manager: Mr Tayfun Koksai Address: 3 Lot PT 3403 Batu 22 + Lebuh Raya Kuala Lumpur. Serendah 48200. Selangor. Tel: (603) 601 3122 Fax: (603) 601 3126 Brandname: Ishida (Japan) Agent: ISHIDA SYSTEMS (M) SDN BHD Sales Manager: Mr Masami Ohshima Address: No 16, Jalan PJS 11/14 Bandar Sunway 46150 Petaling Jaya Selangor. Tel: (603) 733 3602 Fax: (603) 733 3680 Brandname: APV (U.K) Agent: APV HILLS & MILLS (M) SDN BHD Sales Manager: Mr BS LAW Address: Lot 22 Jalan Pengapit 15/19 Section 15 40000 Shah Alam Selangor. Tel: (603) 559 2014 Fax: (603) 550 2705 Brandname: Kramer & Grebe(Germany), Koppens(Holland), Tiromat & Tiropak (Germany) Agent: CONVENIENCE FOOD SYSTEMS INTERNATIONAL SDN BHD Sales Manager: Mr Shariffuddin Yaacob Address: Lot 223 Jalan SU7 Perindustrian Subang Utama PO Box 7083 40702 Shah Alam Selangor. Tel: (603) 511 2300 Fax: (603) 511 9570 Brandname: Schinder (Germany) Agent: MEGATECH EQUIPMENT SDN BHD Sales Manager: Mr Yeoh Seng Chuan Address: 56 Jalan Taming 6, Taming Jaya Industrial Estate 43300 Belakong Selangor. Tel: (603) 961 5018 Fax: (603) 961 5020 Brandname: Tetra Bik, Tetra Top, Tetra Classics (U.K) Agent: TETRA PAK (MALAYSIA) SDN BHD Sales Manager: Miss Jessica Loh Address: No 6 Jalan U1/15 Section U1 40150n Shah Alam Selangor. Tel: (603) 519 1188 Fax: (603) 519 1199 Brandname: Orimas Juicing Machine (Taiwan) Agent: SIN YUAN MACHINERY SDN BHD Sales Manager: Mr Tony Yong Tian Lik Address: Lot 8 & 9, Jalan Emas SD 5/1 Bandar Sri Damansara 52200 Kuala Lumpur. Tel: (603) 633 3255 Fax: (603) 635 3735 Brandname: Tai YI (Taiwan) Agent: TAI YI MACHINE (M) SDN BHD Sales Manager: Mr Tan Address: Lot 1275 Batu 8, Jalan Bukit Kemuning Kampung Jawa 42450 Klang. Selangor. Tel: (603) 522 1019 Fax: (603) 521 3034 Brandname: Chio (China) Agent: FONG HENG PACKAGING INDUSTRY SDN BHD Sales Manager: Mr Melvin Choy Address: 28, Jalan Tembaga SD 5/2D Sri Damansara Industrial Park Bandar Baru Sri Damansara 52200 Selangor. Tel: (603) 634 0288 Fax: (603) 726 2168 Brandname: KF (Local) Agent: KF FOOD MACHINERY SDN BHD Sales Manager: Mr Lee Gek Jian Address: No 82 Jalan Sawit Baru 5 Kawasan Perindustrian Sawit Baru 81030 Kulai. Johor. Tel: (607) 668 0223 Fax: (607) 668 0229 Brandname: LH (Local) Agent: LIAN HUAT MACHINERY SDN BHD Sales Manager: Mr Desmond Low Address: No 17-G, Jalan Panadan Indah 3/3 B Taman Pandan Indah 55100 Kuala Lumpur. Tel: (603) 496 7106 Fax: (603) 496 7108 Brandname: SPAR MIXER, CAMEL (China) Agent: SOON LEE MACHINERY SDN BHD Sales Manager: Miss Kitty Chiang Address: No 981, Jinjang Selatan, Jalan Kepong, 52000 Kuala Lumpur. Tel: (603) 627 0671 Fax: (603) 621 5502 F. TRADE PROMOTION OPPORTUNITIES Date: July 22 - 25 1999 Event: THE 2ND MALAYSIA FOOD & BEVERAGE EXHIBITION 99 The Mines Resort City, Seri Kembangan Contact: Forum Exposition Sdn Bhd Tel: 603-273 1988 Date: August 6 - 9 1999 Event: IPMEX MALAYSIA 99 Malaysian International Packaging Machinery Exhibition 99 Putra World Trade Centre, Kuala Lumpur. Contact: Kaizer Exhibitions & Conferences Sdn Bhd Tel: 603- 635 1088 Date: September 22 - 25 1999 Event: Food & Hotel Malaysia in conjunction with International Meat and Poultry Show 99. Putra World Trade Centre, Malaysia Contact: Malaysian Exhibition Services Tel: 603-441-0311 Fax: 603-443-7241 ISA Customer Satisfaction Survey U.S. Department of Commerce * International Trade Administration* The Commercial Service ----------------------------------------------------------------- The U.S. Department of Commerce would appreciate input from U.S. businesses that have used this ISA report in conducting export market research. Please take a few moments to complete the attached survey and fax it to 202/482-0973, mail it to QAS, Rm. 2002, U.S. Department of Commerce, Washington, D.C. 20230, or Email: Internet[Opfer@doc.gov]. ----------------------------------------------------------------- * * * About Our Service * * * 1. Country covered by report: _______________________________ Commerce domestic office that assisted you (if applicable): ________________________________________________________ 2. 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